How About a Beer With Your Meal?

 Regardless of the location you may find yourself at, as long as you are not in some remote, inaccessible point of the globe, there will always be a choice of restaurants for you to pick your way through at dinner time, and bars to have a drink afterwards. Or prior to your meal, if that’s the way you fancy it.

In terms of restaurants, surely you’ll be given all sorts of options, ranging from a classy Michelin-star decorated fine dining to little more than a hot dog stand under a roof. The kind of food offered will also give you the chance of tasting flavours of some impossibly distant cultures, alongside household dishes you have been familiar with since you came out of your nappies. Some places will look like some state of the art space station full with lights and noises, while others will remind you of your family house living room, complete with a fireplace and the same IKEA couch covers you used to rest your feet on, to the chagrin of your grandparents.

All good and fine, but after an extended period of eating out, even the most exotic menu will not exactly be a novelty to you, and perhaps you are not too keen to go over a few cuisine styles that left a bad impression on previous attempts. In short, in an extremely globalized world, it’s hard to surprise customers in pretty much any business field, F&B none the better.

As for bars, the social media frenzy, spearheaded by the younger generation, that has taken over our society, is changing the way people go to have a drink. The concept of meeting friends and making new acquaintances at the bar is gradually waning.

So owners, for lack of other option, are becoming more creative and re-inventing their offer, sometimes mixing businesses that, on first sight, wouldn’t appear to go well together. Say a brewery, for instance. A smelly, dirty, sweaty affair, even regarded with some contempt. Well, think again. Plenty of restaurants are picking up the Oktoberfest spirit and opening up to the public inside breweries, offering not only a traditional menu with appetizers, main courses, desserts and drinks, but inviting patrons to visit the premises, discover the secrets of the craft, taste different batches, and even try their hand at it.

It certainly doesn’t hurt that the bar has added choices of beers produced right there and then, unique in their own right. The customers will find themselves immersed in a variety they were not aware of, and will appreciate the finer details inherent to brewing beer. More importantly, they will share their experience with friends and family and probably come back themselves for another go.